Search Engine Marketing

August 21, 2006 by D2.

We all know that Google is the king of search in the U.S.  Google has steadily gained market share and accounts for approximately 42% of all searches.  Yahoo! falls in at 28% and MSN at 13%.  This brings me to my point….Search Engine Marketing.

About 80% of Internet surfers get their information thanks to search engines.  Americans use search, and by that I mean 38 million of them every day!  Lets do some quick math, that’s 30 million using search each day.  What is your business doing to reach these 30 million Internet users?  Search engines are one of the most effective and powerful forms of advertising in the world. 

So how do you get your product/service in front of 30 million people?  The answer is search engine marketing.  Statistics show that the average user doesn’t go beyond the first 20 results brought back from a search.  Think about the last time you searched, did you go beyond 20?  Probably not. 

So in order to be successful and seen on the Internet, specifically in search engines, you must be placed at least in the top 20 for your keyword.  Keyword, what’s that?  Oh the dreaded keyword, yes keywords are what the “searcher” searches to find your company.  Lets say a golfer is searching for a new driver, he may enter “golf clubs” or “golf driver”.  You want your keywords to match up with his, so selecting keywords correctly is vital for your search engine marketing plan. 

WARNING:  Shameless Plug (I do a lot of these)….At D2 Technology Group, we have the expertise to help you select your keywords to achieve immediate traffic to your site.  We conduct extensive research to select the most effective keywords for your target market.  We “think outside of the box” for you, often the biggest problem with search engine marketing is the wrong keywords.  We make sure this doesn’t happen and the benefit you receive from D2 is constant monitoring of your search program.  If we see an area where we can improve your program, we do it!  Interested in learning more?  Contact us today at info@d2techgroup.com!  We are happy to discuss with you the benefits of marketing your web site to 30 million people every day. 

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